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Bulldog Gin

#WeAreBulldog

A bold awareness campaign across the streets of Antwerp

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Brief

Translate the bold and defiant attitude of Bulldog Gin into a contemporary, insightful campaign. Launching the ‘We Are Bulldog’ brand signature across the streets of Antwerp.

Solution

The #WeAreBulldog attitude is spread through propaganda-alike posters, stickers and stencils across the city centre of Antwerp. Addressing the social mavericks in a straight forward way with bold words and statements.

Black and white

Translating the bold and defiant attitude of the brand into a contemporary and visually unique campaign with a disruptive black and white personality.

Guerilla tactics

We combined clever guerrilla tactics with above-the-line media, to re-write the rules of visual propaganda.

#WeAreBulldog universe

The #WeAreBulldog visually bold universe is documented and shared on the Bulldog Tumblr wearebulldog.be.

The Bulldog Party

From the streets of Antwerp, across the web to the city’s nightlife. Bulldog’s arrival in Antwerp, was celebrated with an exclusive party at the Naked Klüb.

 

Introducing Bulldog to Antwerp’s food & beverage professionals and influential night mavericks.