The ingredient
of a good start

Alpro’s exciting new world of plant-based ingredients to inspire with a healthy lifestyle

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Create awareness about Alpro’s exciting world of plant-based ingredients and inspire the target audience to adopt a healthy lifestyle. 


We kicked off the 2015 campaign with ‘The Ingredients of a Good Start’, a brand-new commercial set in a wondrous fairy-tale land. 


The commercial tells the story of Alpro’s heroic squirrel, Ally, who discretely and invisibly helps our protagonist during her morning routine. In so doing, our little helper puts her in "get-up-and-get-ready" mode by offering her the choice of a healthy lifestyle with Alpro Almond. Along the way, our hero illustrates his innate love for deliciously roasted almonds with a sparkling smile.

The wonderful world of Ally was first introduced on YouTube last year with ‘Nature’s Nuts’ and ‘A Nutty Dream’, and now he’s hopping onto TV screens all over Europe.

Gents came up with the creative strategy and the concept for the campaign and worked together closely with Brussels-based production company, Adult and 3D animation studio, Nozon to capture the story and bring Ally to life in a real-life environment. The catchy theme tune was the product of Ghent-based audio wizards, Audiotheque.