How do we create a digital concept that shows Ray-Ban’s innovative potential and meets the changing needs of consumers? By letting Ray-Ban intertwine with the world of filters, blendmodes, selfies and panorama shots.
The one-of-a kind Ray-Ban #Reflections app lets you shoot, edit and share unique double exposure pictures using your front and back camera. Drawing on the popularity of fans taking photos with reflections in their Ray-Ban sunglasses, we created the #Reflections app so every selfie now tells a story.
The app is perfectly in sync with the lifestyle of Ray-Ban fans: giving them the possibility to create their own stunning artwork on the device they know best: their smartphone. Better still, they don't don’t have to be a Photoshop wizard to use it. Anybody can create one-of-a kind masterpieces with a single touch and swipe. Unlike most high-end photo apps, #Reflections offers a user-friendly experience without compromising on quality.
The #Reflections web
We created a crowdsourced visual community where fans can share their #Reflections and browse the many pictures created with the app. A section of Ray-Ban’s global website is namely updated daily with user-generated #Reflections and users can create their own #Reflections account filled with their own artistic pictures.
By using thematic hashtags such as #blackandwhite or #neverhide, fans have the chance to get featured on the website and in the app. Users can browse through the different hashtags or accounts to view the most stunning #Reflections curated by Ray-Ban.
The #Reflections concept was made tangible with in-store material for the flagship store in London. A "how to" movie, together with unique double-exposure artworks were shown on screens in store and captures on film by Sartoria Comunicazione (as shown below).