Stir up excitement about Alpro’s enticing addition to the freezer compartment: a new and delicious plant-based ice-cream made from nature’s most delectable ingredients.
We created a quirky fairytale starring the brand’s adorable mascots, each representing a different plant-based ingredient. Follow them as they reveal the origins of this new plant-based ice-cream.
THE FROZEN WORLD OF ALPRO
The story takes off on an icy plane in full animation mode. As soon as the heroes leave their frozen habitat, however, the commercial switches to real-life animation, revealing the peculiar origins of Alpro's new plant-based ice-cream.
Alpro’s new plant-based ice-cream, made from nature’s most delicious ingredients, hit the UK market in summer with tremendous success, and to the excitement of many pas. The rest of Europe is set to follow suit.