Alpro, the pioneer in plant-based foods, launched a new ingredient: coconut. How can we create online awareness for Alpro’s new Coconut Drink with a clear focus on the ingredient?
We launched the commercial, "Coco Loco - A monkey adventure commercial". In collaboration with YumYum London, we created additional and new "nutty" characters, presenting the new (coconut) ingredient, and featured them in a suitably nutty adventure on a deserted island.
Spreading the power of cuteness
We spoiled selected international bloggers with a limited edition "do-it-yourself". Mister Coco kit. Spreading the cuteness of our little digital heroes and making them tangible and huggable. The box contained materials like, felt, glue, a needle and thread and stuffing: all the ingredients to make your very own Mister Coco monkey.
The commercial reached over 18 million views on YouTube worldwide. The hashtags #alpro #coconut were used by every blogger we sent our unique do-it-yourself Mister Coco kit to. Sharing the power of cuteness online and spreading word of Alpro’s new coconut ingredient.