Promote Belgian Mobile ID’s app itsme® among Belgians as the best way to login in and prove your identity online. Showing that you don’t need card readers anymore.
We create a series of short stories, where card readers are so obsolete, they become part of history. itsme® replaces the card reader and is introduced as thé smartest way to log in to your bank, eID, Tax-On-Web and official government applications.
CARD READER HISTORY
In the different videos, we spot the card reader during key moments in history. Showing up on a hieroglyph from ancient Egypt, in a painted Greek tragedy on a vase, as an evil antagonist in a fairytale and in an eighties comic book.
In sharp contrast, itsme® consequently becomes the current and future smartest way to log in and prove your identity online.
Starting from a mobile-mindset, we created a series of 7 second videos for both television and social. Using the same bite-size content for social and television, we kept our message short, snappy and straight-forward.
Together with Audiotheque, we tackled the sonic branding for itsme®, bringing alive the optimistic, human and innovative nature of the app and creating a catchy itsme® custom sound logo.