gents

Alpro

Welcome to the
world of Alpro

International 360° brand campaign
for plant-power brand Alpro.

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BRIEF

How can we claim a spot inside people’s hearts and breakfast habits? Exciting them to discover new ways of eating, no matter what their breakfast routine is.

SOLUTION

We created a multifaceted brand campaign, consisting of recognisable micro breakfast moments. Through authentic and universal storytelling, centred around Alpro’s tasty variety of plant-based ingredients, we show all the pleasurable ways to pursue a healthy lifestyle. Starting at breakfast.

TV COMMERCIALS & SOCIAL SHORTS

We produced a multitude of combinations with different micro moments that showcase the many ways in which Alpro can fit everyone’s healthy lifestyle. Creating a variety of unique TV commercials and social shorts.

We created a natural and green world made of plant-based ingredients such as coconut, almond, oat and soy. Each plant-based ingredient is represented by one of the beloved quirky characters. 

AUDIO BRANDING

The new brand campaign also marks the birth of Alpro’s new audio branding. A crisp and lighthearted pop song that tells the story of breaking with routines and getting ready for something new.

THE MAKING OF

A behind-the-scenes sneak peek at our storyboard puzzle, matching different recognisable and interchangeable breakfast moments.