How can we claim a corner of people’s hearts -and breakfast tables? By inspiring them to discover new ways of eating, no matter what their normal breakfast routine is.
We created a multifaceted brand campaign consisting of familiar micro breakfast moments. Through authentic and universal storytelling, centred around Alpro’s delicious plant-based ingredients, we show just how many different and satisfying ways there are to lead a healthy lifestyle. Starting with a healthy breakfast.
TV COMMERCIALS & SOCIAL SHORTS
We produced a multitude of combinations featuring different micro moments, thereby showcasing the many ways Alpro can fit within different versions of a healthy lifestyle. The result is a wide variety of unique TV commercials and social shorts.
We created a natural, green world made of plant-based ingredients such as coconut, almond, oats and soy. With each plant-based ingredient represented by one of Alpro's lovable and quirky characters.
The new brand campaign also marks the birth of Alpro’s new audio branding. A crisp and light-hearted pop song that tells the story of breaking with routines and getting ready for something new.
THE MAKING OF
A behind-the-scenes sneak peek at our storyboard puzzle, matching different recognisable and interchangeable breakfast moments.