To create awareness about Alpro’s exciting world of plant-based ingredients.
We launched a unique piece of branded content for Alpro: an animated trailer unveiling the inspiring origins of Alpro’s plant-based products.
The trailer-like introduction is an online prequel to the current TV campaign: ‘The ingredients of a good start’. Giving fans a peek into a world of plant-based wonders and using the teasing power of trailers to introduce the range of ingredients.
A story across screens
The trailer tells the story of the squirrel, Ally and his cute little friends. At the break of dawn, the nut-crazy squirrel Ally sneaks out and heads over to Alpro’s fantastic factory. On arrival, we enter a world of wonder where Ally and his little friends test and craft delicious ingredients.
The Hollywood-esque piece of animation actually reveals what takes place before the protagonist in the TV commercial: ‘The ingredients of a good start’ wakes up.
To immerse fans even more in the wonderful world of Ally and his friends even more, we launched equally adorable bloopers of the TV commercial on YouTube. Because even with Alpro, our hero still hits a few minor bumps in the road during his morning routine.
Gents came up with the creative strategy and concept. The agency’s digital designers also created the blueprints for the characters and the world of wonder. For the animation, we worked once again in close with Brussels-based studio, Nozon, while the cinematic theme tune was put together by the agency's resident audio wizards, audiotheque.