gents

South Tyrol

300 days of sunshine

The most sunny campaign

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Brief

Make this multi-faceted Northern Italian region better known amongst the Belgian public. Insight: South Tyrol has 300 sun-sure days a year.

Solution

The pop-up website 300daysofsunshine.be was all about inspiring people. During 8 weeks visitors could gain exclusive inspiration and enjoy unique actions with a South Tyrolean accent.

The summer pop-up website

Inspiration is key on the pop-up website 300daysofsunshine.be. For 8 weeks visitors clicked to exclusive inspiration and unique actions with a South Tyrolean accent. Every week they found new interactive inspiration on a different theme: from gastronomy through design to the most enjoyable outdoor activities. The website was only opened when the weather in Belgium was sunny.

Online & offline

In addition to the pop-up site, we also gave a boost to South Tyrol’s social media channels in Belgium, assuring the necessary presence in online & print media, and set up content cooperations with De Standaard Online and others. The campaign ran through mid-July.

Results

Our summer campaign translated into 25.000 unique visitors to the summer pop-up website. We achieved an extra 900 Facebook likes and started to extend other social media channels, including Pinterest.


The 300 days of sunshine campaign was picked up by Flemish press like: belmodo.tv, demorgen.be, Het Laatste Nieuws, De Zondag, Op weg,...