New Belmodo website made by Gents


GHENT - Gents, the Belgium-based interactive boutique, creates stunning new website for Belmodo, Belgium’s #1 fashion site. 

With a digital strategy focussing on visual storytelling, contemporary design and social media, and smart on-line advertising Gents created a transparent and easy-to-use online platform. 

To speak to current browsing habits and on-the-go media consumption, Gents developed a flexible more time-based fashion site where inspiration is key. The new Belmodo logo was the visual catalyst from which Gents shaped an entirely new digital identity and design-led online user experience. 

One of the biggest new features is the Belmodo web boutique. This is an exclusive webshop where visitors are surprised by limited edition offers of fashion & lifestyle products, issued by Belmodo in collaboration with different designers. 

Discover the new website at


Creative Director—Tim Helsen
Design—Simon Pertz, Thomas Heylen, Lena Van Doorsselaere
Digital Strategy—Tim Helsen, Leen Van der Mijnsbrugge, Sander Vanermen
Development—Diederik Van Hoorebeke, Ibe Vanmeenen
Account Director—Leen Van der Mijnsbrugge
Account Manager—Albane Paret