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Bulldog Gin

#WeAreBulldog

A bold awareness campaign throughout the streets of Antwerp

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Brief

To translate Bulldog Gin's bold and defiant attitude into a contemporary, insightful campaign. Launching the ‘We Are Bulldog’ brand signature throughout the streets of Antwerp.

Solution

The #WeAreBulldog attitude is spread through propaganda-like posters, stickers and stencils across the city centre of Antwerp. Addressing the social mavericks in a straightforward way, with bold words and statements.

Black and white

Translating the bold and defiant attitude of the brand into a contemporary and visually unique campaign with a disruptive black-and-white personality.

Guerilla tactics

We combined clever guerrilla tactics with above-the-line media, to re-write the rules of visual propaganda.

#WeAreBulldog universe

The #WeAreBulldog visually bold universe is documented and shared on the Bulldog Tumblr.

The Bulldog Party

From the streets of Antwerp to the city’s bars and nightclubs, via the web... Bulldog’s arrival in Antwerp, was celebrated with an exclusive party at the Naked Klüb.

 

Introducing Bulldog to Antwerp’s food & beverage professionals and influential night mavericks.