Convince tourists from across Europe to visit Bruges during the ’calmer’ winter months (November, January and February) and let them discover the beauty of Bruges in a new and innovative way.
We developed the 360° campaign ’Visit Bruges. Visit More’. Our holistic approach put intimacy and tradition in an innovative online and offline jacket through print, online ads and an outdoor event. The improved Visit Bruges website and mobile app were the front line of our campaign. We created a new and fresh visual identity for the entire campaign that brings out all the characteristics of Bruges.
The Visit Bruges App & website
The Visit Bruges App is the perfect tool to find the culinary trendsetters of Bruges, stay informed on the weather forecasts and let the Heritage Walk guide you past the diverse heritage treasures scattered across the city. We even show you behind the scenes footage of the Belfry.
Online & offline
The campaign included different online and offline tools, like print and online advertising, posters in Edinburgh, social media presence and even a new city map.
In the aftermath of Valentine's Day, we placed a romantic 'love booth' in the picturesque city center. We turned all these romantic gestures into personalized postcards and sent them across the world.
More than 40.000 people downloaded the app. The campaign gained media presence on diverse Belgian and international news websites and blogs.
The interactive campaign website was elected 'Site of the Day' by Awwwards, won a golden Lovie Awards and was short listed for The Webby Awards.