To convince tourists from around Europe to visit Bruges during the "quieter" winter months (November, January and February) and let them discover the beauty of Bruges in a new and innovative way.
We developed the 360° campaign "Visit Bruges. Visit More". Our holistic approach put intimacy and tradition in an innovative online and offline exterior through print, online ads and an outdoor event. The improved Visit Bruges website and mobile app formed the integrated front line of our campaign. And in parallel, we created a new and fresh visual identity for the entire campaign bringing out all the characteristics of Bruges.
The Visit Bruges App & website
The Visit Bruges App is the perfect tool to find Bruges' culinary trendsetters, stay up to date of the weather forecasts and let the Heritage Walk guide you to the many cultural and historic treasures that lay scattered across the city. We even show visitors behind-the-scenes footage of the Belfry.
Online & offline
The campaign included multiple online and offline tools including both print and online advertising, posters in Edinburgh, social media presence and even a new city map.
In the aftermath of St. Valentine's Day, we placed a romantic "love booth" in the picturesque city centre. We turned all these romantic gestures into personalised postcards and sent them across the world.
More than 40,000 people downloaded the app. The campaign earned press coverage on several Belgian and international news websites and blogs.
The interactive campaign website was elected "Site of the Day" by Awwwards, won a golden Lovie Award and was short listed for The Webby Awards.