Ray-Ban’s Virtual Try-On Tool lets fans virtually test-drive any pair, anywhere through their smartphone, tablet or computer. How can we make Ray-Ban’s newest innovation relevant among digital-savvy & social mavericks? Increasing the number of fans that try - ànd love it!
We launched a global activation campaign on the brand’s owned social channels. Creating a new user flow and fresh design with surprising new features, building on the tool’s main features: trying on ANY PAIR, ANYWHERE.
EYE IT. TRY IT. BUY IT.
Together with facial-recognition specialist DeepBlue and Ray-Ban’s in-house e-com team, we developed & designed the virtual tool where fans can try on any pair of Ray-Ban.
To encourage fans to try the tool ànd share their shades, we designed and developed an extra feature. Turning your virtual ‘try-ons’ into stunning low-poly 3D musical shorts, starring every fan in different Ray-Ban looks.
The campaign reached over 3 million people. Keeping
Ray-Ban consistently relevant in the ever-changing digital environment. More than 14K accounts were created with 2.6K users a day (coming from social).