Blow up your summer inflates its summer sales

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How can we breathe new life into’s summer sales and create a buzz generating social campaign, celebrating its crazy discounts?


We make summer sales sexy. How? By creating a social media campaign based on what people already love (to share): inflatable pool toys! In celebration of’s summer sales and all things sunny, we aim to blow some life into people’s holidays. Literally.


We gathered the cutest pool animals known to man, and inflated them in celebration of’s summer sales! In doing so, we encouraged fans to blow up their summer as well with’s cheap tickets. Destination? Anywhere sunny!


The summer sales Facebook campaign reached almost 400.000 people, the posts were shared 150 times and the’s Facebook page gained more than 350 new likes. In total, there were 229.000 post engagements, building great recognition for the brand in Belgium and strengthening its overall position.