Set up a European campaign to promote Alpro’s new Mild&Creamy range and communicate the endless possibilities of their new product.
We launched the interactive #mildandcreamy platform. Online inspiration accompanied by offline tastings. We allowed visitors to build their own Alpro #mildandcreamy with a personal topping combination and have it delivered at their doorstep. The interactive campaign urges you to discover the Mild&Creamy range in combination with some original toppings.
More than 300.000 unique visitors found their way to the Alpro #mymildandcreamy website, and the inspirational video on YouTube was viewed in full more than 3 million times. More than 10.000 unique #mymildancreamy combinations were made and shared and the many tasty blogposts have complemented this digital project with a tangible offline result.
Good Morning Today.
Good Morning Everyday.
The Mild & Creamy campaign was such a big succes that a second European wave was launched at the end of August. The ‘Good morning today. Good morning everyday’ campaign focussed on the versatile character of the natural alternative in the Mild & Creamy range. We created a unique spot showing a tailor made and handcrafted wooden spoon construction that triggers a rain of fruits, nuts, seeds and cereals over Alpro’s Mild & Creamy Plain.