Create awareness about Alpro’s exciting world of plant-based ingredients and inspire the target audience with a healthy lifestyle.
We kicked off the 2015 campaign with ‘The Ingredient of a Good Start’, a cute and wonderful brand-new commercial.
The commercial tells the story of Alpro’s hero squirrel Ally, unobtrusively helping our protagonist during her morning routine. In so doing, our little helper facilitates her ‘get up - get ready’ mood by offering her the choice of a healthy lifestyle with Alpro Almond. Along the way, our hero illustrates his innate love for deliciously roasted almonds with a sparkling smile.
Gents came up with the creative strategy and the concept of the campaign, and worked together closely with Brussels-based production company Adult and 3D animation studio Nozon to capture the story and bring Ally to life in a real-life environment. The catchy tune was done by Ghent-based audio wizards Audiotheque.