gents

Teamleader

Stories from
the future

Teamleader’s very first brand movie from the future

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BRIEF

As part of Teamleader’s European #WorkSmarter brand campaign, we created their first brand movie. Looking for ways to add an emotional and inspirational dimension to the all-in-one CRM, invoicing & project management tool.

SOLUTION

We created a triple-layered story that shows three actual Teamleader customers at three key moments in building their company. From the far future across a not-so-distant one and right into the present moment. We literally rewind through their ‘next steps’ and end where it all begins: using Teamleader.

REAL CLIENTS, REAL STORIES, REAL STEPS

The brand movie tells the story of three entrepreneurs and clients of Teamleader, starting in a utopian future based on real situations, real goals, real next steps and real people.

We see Helen opening her first international flagship store with vegetable drinks. We follow future Bert as he expands his creative agency with new employees. And then there’s Walter who reinvents the possibilities of VR with his
start-up.

SOCIAL ROLL-OUT

The full brand movie was launched on Facebook, Instagram, YouTube and LinkedIn.


To target specific audiences, we made social assets of the brand movie encouraging them to get to know Teamleader and take the next step with their business, today.