How can we create a digital concept that shows Ray-Ban’s innovative potential and meets the changing needs of consumers? By letting Ray-Ban intertwine with the world of filters, blendmodes, selfies and panorama shots.
The one-of-a kind Ray-Ban #Reflections app lets you shoot, edit and share unique double exposure pictures using your front and back camera. Drawing on the popularity of fans taking photos with reflections in their Ray-Ban sunglasses, we created the #Reflections app so every selfie now tells a story.
The app fits the lifestyle of Ray-Ban fans perfectly: giving them the possibility to create their own stunning artwork on a device they know best: their smartphone. The best thing is, you don’t have to be a Photoshop wizard. Everybody can create one of a kind masterpieces with a single touch and swipe. Unlike most high-end photo apps, #Reflections offers a user-friendly experience without compromising on quality.
The #Reflections web
We created a crowdsourced visual community where fans can share their #Reflections and browse through all the created pictures. A section of Ray-Ban’s global website is daily updated with user-generated #Reflections. Every user has their own #Reflections account filled with his or her artful pictures.
By using thematic hashtags such as #blackandwhite or #neverhide, fans get featured on the website and in the app. Users can browse through the different hashtags or accounts to view the most stunning #Reflections curated by Ray-Ban.
The #Reflections concept was made tangible with in-store material for the Flagship store in London. A ‘how to’ movie, together with unique double exposure artworks were shown on screens in Ray-Ban’s flagship store. See photos below from Sartoria Comunicazione.