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Musea Brugge

Classic paintings come alive

A cultural campaign that puts forgotten masters in the spotlight

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Briefing

How can we increase awareness about the art exhibit ‘Pieter Pourbus and the forgotten masters’ and increase awareness for their forgotten oeuvre/work?

Solution

We create a promotional campaign where we visually let the art come to life. Revealing unknown paintings from a blanc canvas and pulling them from the unknown into the 21st century.

By adding a dynamic layer to the exhibition’s most captivating works of art, we turned classic paintings into modern designs. Giving them a second life as outdoor posters, print ads, bus wraps and social content.

The campaign is supported through online traffic tools, like Ligatus and SEA, to drive people to the exhibition and make them remember Pieter Pourbus and the forgotten masters, one painting at a time.