Create a summer campaign for the Irish Food Board to promote Irish Beef in Belgium and put the unique and authentic position of Irish Beef in the spotlight.
Starting point of the campaign was a barbecue app focussing on the quality and craftsmanship of Irish Beef. Unique feature: the entire interface was handcrafted using Irish Beef and herbs. Creating a unique app design that will make you feel hungry. We launched a new Facebook page for the Belgian market, with a complete rebranding of the brand and unique summer content.
The BBQ -Time app has been downloaded more than 8.000 times.