gents

Alpro

Enter the
frozen world of
Alpro Ice Cream

A quirky origin story to launch Alpro’s
new plant-based ice cream

Read more

BRIEF

Stir up excitement about Alpro’s enticing addition to the freezer compartment: a new and delicious plant-based ice-cream made from nature’s most delectable ingredients.

SOLUTION

We created a quirky fairytale starring the brand’s adorable mascots, each representing a different plant-based ingredient. Follow them as they reveal the origins of this new plant-based ice-cream.

THE FROZEN WORLD OF ALPRO

The story takes off on an icy plane in full animation mode. As soon as the heroes leave their frozen habitat, however, the commercial switches to real-life animation, revealing the peculiar origins of Alpro's new plant-based ice-cream. 

RESULTS

Alpro's new plant-based ice cream, made from nature's most delicious ingredients, hit the UK market in summer with tremendous success and social excitement. Today you can find it in freezers across Europe.