gents

Alpro

Enter the
frozen world of
Alpro Ice Cream

A quirky origin story to launch Alpro’s
new plant-based ice cream

Read more

BRIEF

Stir up excitement about Alpro’s flavoursome addition to the freezer compartment: a new and delicious plant-based ice cream made from nature’s most tasty ingredients.

SOLUTION

We created a quirky fable starring the brand’s adorable mascottes, each representing a plant-based ingredient. Follow them, as they reveal the origin of this new plant-based ice cream.

THE FROZEN WORLD OF ALPRO

The story takes off on an icy plane in full animation mode whereafter the peculiar origin of Alpro’s new plant-based ice cream is revealed. As soon as the heroes leave their cold habitat the commercial switches to real-life animation for the tasty discovery of Alpro’s new plant-based ice cream. 

RESULTS

Alpro’s new plant-based ice cream, made from nature’s most tasty ingredients has hit the UK market during the summer, with tremendous success and excitement. The rest of Europe will follow.