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SOS Children's Villages

Every Second Counts

The first ever interactive fundraising campaign on YouTube

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BRIEF

The SOS Children's Village in Damascus, Syria was bombed in October 2016. And many children were, and still are, in desperate need of attention and assistance.

We therefore wanted to help raise both awareness and funds for children living in war-torn regions of the world. 

Because for them, every second counts!

SOLUTION

We created an interactive YouTube fundraising campaign employing the mechanism of a preroll countdown timer that allowed viewers to make a donation in the form of “seconds”, encouraging them to donate, every second they skip.

With smart custom codes, we made it possible for SOS Children’s Villages to receive a donation of €1 for every second you skipped. The sooner the viewer clicks away from the preroll, in other words, the more they were asked to donate.


Every donation went towards reconstructing the recently bombed village in Damascus.

RESULTS

"The interactive dimension of 'Every second counts' strengthens the engagement of the NGO and its donors." MediaMarketing Magazine - Campaign of the week

 

"Every second counts. Definitely in a warzone, definitely in the case of children." Pub Magazine

 

"It is a great feeling to know there are smart and sympathetic people working to support you during tough times." Tom Moons - SOS Children's Villages Belgium