How can we relaunch Vliegtickets.be on social and increase its relevance among Belgian travellers? How can we build overall brand recognition and strengthen its position in the Belgian market?
We created a flexible, contemporary and social-native design, which can be activated at a moment’s notice for maximum impact. Sparking unique conversations on the brand’s social platforms on a daily basis ànd activating the Belgian social community, through relevant bite-size travel content.
FROM MICRO QUIZZES TO VLOGS & TRAVEL TIPS
In addition, we created a travel buddy who not only gives great tips and amazing deals but also gives a familiar and lovable face to the brand.
This new brand character played a leading role in the ‘online exclusive’ commercial on Youtube and Facebook.
The relaunch reached more than 860.000 people on Facebook (This number is still increasing!). We gained more than 3.500 new page likes (and counting) building great awareness and recognition for the brand in Belgium. The commercial on Youtube had more than 300.000 views and 20.000 clicks to the website!