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Alpro

Welcome to the
world of Alpro

International 360° brand campaign
for plant-power brand Alpro.

Read more

BRIEF

How can we claim a corner of people’s hearts -and breakfast tables? By inspiring them to discover new ways of eating, no matter what their normal breakfast routine is.

SOLUTION

We created a multifaceted brand campaign consisting of familiar micro breakfast moments. Through authentic and universal storytelling, centred around Alpro’s delicious plant-based ingredients, we show just how many different and satisfying ways there are to lead a healthy lifestyle. Starting with a healthy breakfast.

TV COMMERCIALS & SOCIAL SHORTS

We produced a multitude of combinations featuring different micro moments, thereby showcasing the many ways Alpro can fit within different versions of a healthy lifestyle. The result is a wide variety of unique TV commercials and social shorts.

We created a natural, green world made of plant-based ingredients such as coconut, almond, oats and soy. With each plant-based ingredient represented by one of Alpro's lovable and quirky characters.

AUDIO BRANDING

The new brand campaign also marks the birth of Alpro’s new audio branding. A crisp and light-hearted pop song that tells the story of breaking with routines and getting ready for something new.

THE MAKING OF

A behind-the-scenes sneak peek at our storyboard puzzle, matching different recognisable and interchangeable breakfast moments.