How can we claim a spot inside people’s hearts and breakfast habits? Exciting them to discover new ways of eating, no matter what their breakfast routine is.
We created a multifaceted brand campaign, consisting of recognisable micro breakfast moments. Through authentic and universal storytelling, centred around Alpro’s tasty variety of plant-based ingredients, we show all the pleasurable ways to pursue a healthy lifestyle. Starting at breakfast.
TV COMMERCIALS & SOCIAL SHORTS
We produced a multitude of combinations with different micro moments that showcase the many ways in which Alpro can fit everyone’s healthy lifestyle. Creating a variety of unique TV commercials and social shorts.
We created a natural and green world made of plant-based ingredients such as coconut, almond, oat and soy. Each plant-based ingredient is represented by one of the beloved quirky characters.
The new brand campaign also marks the birth of Alpro’s new audio branding. A crisp and lighthearted pop song that tells the story of breaking with routines and getting ready for something new.
THE MAKING OF
A behind-the-scenes sneak peek at our storyboard puzzle, matching different recognisable and interchangeable breakfast moments.